China // PR in China

China’s rapid economic growth is drawing many foreign companies, and each of them is competing for a market share and a reputation. However, localized brand communications adapted to the corporate story and a company’s messages are just some of the strategic factors for success. Public-relations projects in China are not more difficult than their counterparts in Germany. They are simply different.

Storymaker opened a branch office in Beijing in 2007, thus becoming the first German PR agency to support companies in the design and operational execution of PR measures. A Sino-German team, comprised of experienced consultants with background in journalism, assists companies in their brand and corporate communications as well as media-related work for all channels. The services offered include PR events/campaigns and trade fair support, along with market research and corporate publications. Given the extensive network of local service providers at our disposal, we transform complex PR requests into operational successes. As the client’s coordinator and contact partner, Storymaker ensures a smooth project implementation and the highest level of quality. Moreover, because the team is able to communicate with clients in German, English and Chinese, often it serves as an intercultural bridge-builder.

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